Areas of Expertise
Branding Strategy
Branding is the process of making products and companies into brands — the consistent and disciplined way a company communicates a brand’s essence to the public.
Choice Modeling
The most suitable method for predicting human decision-making estimating consumers’ willingness to pay for quality improvements in multiple dimensions.
Customer Satisfaction
An actionable and action oriented approach, our customer satisfaction research techniques help build customer loyalty, market share and competitive advantage.
Market Segmentation
Multivariate Solutions is an acknowledged leader in market segmentation, and we continue to advance the art by ensuring that the tools are agile and usefully applied.
Pharmaceutical Marketing
Multivariate Solutions is a leader in pharmaceutical analytics and market research, with actionable results and based on an intimate knowledge of the pharmaceutical industry.
Political Polling
Solutions discovers often hidden and overlooked, yet key indicators, that ultimately make the difference in the survey results and the overall campaign strategic outlook.
Pricing Research
The most effective quantitative approach addresses a wide range of research, such as customers’ willingness to pay, price sensitivity, and perception of value.
Restaurants
Multivariate Solutions provides detailed food service and restaurant industry market research with viable, actionable multivariate techniques, visuals, and reports.
Recent Articles
- POLLING: Statistical Case Studies for Political and Public Affairs ResearchPOLLING: Statistical Case Studies for Political and Public Affairs Research is an indispensable resource for researchers, analysts, and policymakers seeking a deeper understanding of the data-driven forces shaping today’s political landscape. Through a series of real-world case studies, this book explores the practical applications of statistical methods in political campaigns, public policy analysis, and government affairs.
- Likely Voter ModelsLikely Voters Models – The Key to Accurate Electoral Analysis examines methodologies such as self-reported voting intentions, past voting behavior, and demographic indicators. By analyzing these approaches, the chapter highlights their strengths, limitations, and effectiveness in enhancing polling accuracy.
- People Analytics: Statistical Case Studies for Human ResourcesPeople Analytics: Statistical Case Studies for Human Resources presents a collection of people analytics, employing statistical methods and inference to address strategic human resource challenges. It explores the motivations behind specific choices, provides graphical guidance such as what are the best incentives to draw executive talent, segmentation of employee attitudes and delves into discussions relevant… Read more: People Analytics: Statistical Case Studies for Human Resources
- Multivariate Analysis for Strategic DecisionsA collection based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, and discuss thought within the marketing, research, and strategic consulting industries. Available on Amazon.
- Case Study—Visualizing Value for Top General Merchandise RetailersThis article Case Study—Visualizing Value for Top General Merchandise Retailers examines a case study which measures where consumers stand on sustainability and social responsibility as applied to retail corporate behavior.
- The Philosophy of Deep Data Analysis – Predictive AnalyticsThe Philosophy of Deep Data Analysis – Predictive Analytics looks at forecasting based on historical data.
- Game Theory Market Research and DivorceAs mentioned in our recent article in Greenbook, Game Theory Market Research and Divorce, game theory models are now accessible to the marketing researcher. Moreover, core skills utilized in qualitative research are perfectly suited to enter this lucrative consulting market.
- The Strategic Value of Regression Analysis in Marketing ResearchThe Strategic Value of Regression Analysis in Marketing Research explores the strategic importance of regression analysis to shed light on its diverse applications and benefits. Included are several different case studies to help bring the concept to life.
- Effective Tools for People AnalyticsThe article Effective Tools for People Analytics demonstrates that Deductive reasoning emerges as a superior instrument for human resource measurement compared to direct questioning. While direct inquiry can complement deductive reasoning in certain situations, its limitations make it less suitable for human resource measurement’s complex and multifaceted task.
Michael Lieberman’s practical ebook, Giving You The Edge – The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.