Political Polling and Research

The extensive amount of actionable information contained in any political poll requires accurate professional analysis. With the client’s needs and concerns as the priority, Multivariate Solutions will reveal those often hidden and overlooked, yet key indicators that ultimately make the difference in the survey results and the overall campaign strategic outlook.


Multivariate Solutions’ professional analysis is part of every survey performed, with summary and results in clear, understandable and easily implemented action points to assure the client understands the importance of the information; and how to put this information to work.

Political Research Articles

Michael Lieberman’s practical ebook, Giving You The Edge – The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

Political Research Multivariate Applications is a summary presentation that highlights various techniques such as positioning maps, issue targeting, VOTE segments, and candidate position penalty maps.

Demographic Discriminant Analysis can be used as weights when exploring which variables best contribute to party membership or issue support.

Public Affairs – Moving Voters to the Support Column is a regression technique that not only indicates the key drivers of support for an initiative, but what to say to move voters from the uncommitted to the support column.

Donor Predictive CHAID Tree uses a classification tree method to box in most-likely donors to a political party.

Political Correspondence Map is a snapshot of voters perceptions of a given political parties. This technique is effective when assessing many attributes with several brands or the effectiveness of advertising campaigns.

A Choice Model maximizing advertising effect is shown in Using Conjoint Analysis in Political Communications. This analysis, when used properly, can provide insight to the governor when he sets policy priorities or assesses main concerns dominating the voter’s mind as the election nears, or it can gauge the strength of the position ‘soup’ a given campaign will stir when it goes to press.

The magazine article titled Using Perceptual Map for Political Branding explains how to use this graphical marketing research technique to uncover wedge issues for political campaigns.

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The article How Nate Silver Did It looks at how probabilistic models, which use weighted averages to predict election outcomes, can be used in state and local races as well as in presidential ones.