The Quirk’s Marketing Research Review article, “Accelerating Recovery – Using Research to Manage a Brand Crisis,” offers strategies for using research as a major part of any effort to repair a brand’s reputation.
The extensive amount of actionable information contained in any political poll requires accurate professional analysis. With the client’s needs and concerns as the priority, Multivariate Solutions will reveal those often hidden and overlooked, yet key indicators that ultimately make the difference in the survey results and the overall campaign strategic outlook.
Multivariate Solutions’ professional analysis is part of every survey performed, with summary and results in clear, understandable and easily implemented action points to assure the client understands the importance of the information; and how to put this information to work.