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Apple’s Taylor Swift Marketing Campaign Analysis

Elections eBook

Michael Lieberman's practical ebook, Giving You The Edge - The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.

Unearthing TURF – Totally Unduplicated Reach and Frequency Analysis – using TURF for marketing and media planning.

Revenue Forecasting – Is there Money in Mouth Pain? answers the question, ‘How much money, potentially, can a new over-the-counter mouth pain relief medicine make.’

We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.