In Game Theory and Consumer Choice, we explain the fundamental differences between the two game theory models.
Publications
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Migration of the Marketing Analytics to the Human Resources Industry
Migration of the Marketing Analytics to the Human Resources Industry explains why HR professionals need to go beyond reporting date to analyzing company data.
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Game Theory and Consumer Choice
Game Theory and Consumer Choice goes through one step at a time of the brand funnel.
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Researchers Voice: The Effects of Sample on Polling
Principles of sampling are analyzed in this guest blog post article.
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Professional Articles – Michael D. Lieberman
A comprehensive list of articles and publications by Michael D. Lieberman.
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In the Numbers: How Lockdowns Prevent Breakouts
This article, In the Numbers: How Lockdowns Prevent Breakouts, demonstrates the contribution of lockdowns to the reduction of Covid-19 infections.
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Talent Management: Organizational Network Analysis
Talent Management – Organizational Network Analysis examines how organizations are utilizing analytics methods to increase collaboration to ensure more efficiency and boost profits. Inter-organizational connections can take many forms, such as problem-solving relationships, decision making relationships, personal support relationships, and strategic partner relationships.
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A Product Quadrant for Accurate Data Modeling
In this article, A Product Quadrant for Accurate Data Modeling, published in Quirk’s Marketing Research Review, Michael Lieberman examines how to determine which model will provide relevant business forecasting.
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Boosting Employee Retention with Predictive Analytics
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.
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Rival Restaurants, Industry Analysts React to IHOP Name Change
Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.
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The Post Pandemic World: Deploying Existing Client Databases – CX Measures to Financial Linkage
Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.
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Applied Behavioral Economics
The article, Applied Behavioral Economics, explains that Applied Behavioral Economics is already in the marketing research quiver, with several examples of analyses that fall within this framework.
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How to Price an Island
A cruise line example illustrates how to use discrete choice to determine marginal value in this piece published in Quirk’s Marketing Research Review, How to Price an Island.
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Canonical Multiphase Segmentation
Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.
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Why do apps want my sensitive data?
Read a discussion of data analysis and permissions hypothesis in this article, Why Do Google Apps Want My Sensitive Data?
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Using open-source software to make sense of small big data
Using open-source software to make sense of small big data, published in Quirk’s Media, describes how to use new capabilities with traditional marketing research deliverables. -
Pricing Research – A New Take on the Van Westendorp Model
Pricing Research – A New Take on the Van Westendorp Model provides an instructive case study on revenue forecasting.
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Tandem Segmentation – Getting Your Product to Sell Itself
Tandem Segmentation – Getting Your Product to Sell Itself describes how conducting a factor analysis followed by a cluster analysis improves market ROI.
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Design Conceptualization – Measuring Second Order Interactions
Design Conceptualization – Measuring Second Order Interactions describes a case study requiring creativity in market research design.
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Life as an MR Consultant
In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.
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Multidimensional Scaling
In this Quirk’s Marketing Research Review article, Don’t Forget the Graphic! Multidimensional Scaling, Michael Lieberman describes in which cases multidimensional scaling should be the visual of choice.
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The Project Conundrum
The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.
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How Numbers Helped a Diner Optimize its Menu
Satisfying Stats – How Numbers Helped a Diner Optimize its Menu describes the process of planning and developing the methodology, and presenting the results, for a study ranking menu item popularity.
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Giving You the Edge – The Science of Winning Elections
Michael Lieberman’s practical ebook, Giving You The Edge – The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.
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Measuring Brand Equity With Structural Equations Models
Measuring Brand Equity With Structural Equations Models, published in Admap Magazine, explains a hybrid technique that encompasses aspects of confirmatory factor analysis, path analysis and regression analysis.
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Unearthing TURF – Totally Unduplicated Reach and Frequency Analysis
Unearthing TURF – Totally Unduplicated Reach and Frequency Analysis – using TURF for marketing and media planning.
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Multivariate Pricing
Multivariate Pricing, published in Research World Magazine, explains how to base prices on consumers’ perception of value.