Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.
Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.
Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.
The article, Applied Behavioral Economics, explains that Applied Behavioral Economics is already in the marketing research quiver, with several examples of analyses that fall within this framework.
A collection based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, and discuss thought within the marketing, research, and strategic consulting industries. Available on Amazon.
A cruise line example illustrates how to use discrete choice to determine marginal value in this piece published in Quirk’s Marketing Research Review, How to Price an Island.
Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.
Read a discussion of data analysis and permissions hypothesis in this article, Why Do Google Apps Want My Sensitive Data?
Pricing Research – A New Take on the Van Westendorp Model provides an instructive case study on revenue forecasting.
Using Hyperlink Networks to Data-mine the Web provides insights into leveraging accessible information for strategic marketing.
Tandem Segmentation – Getting Your Product to Sell Itself describes how conducting a factor analysis followed by a cluster analysis improves market ROI.
Design Conceptualization – Measuring Second Order Interactions describes a case study requiring creativity in market research design.
In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.
In this Quirk’s Marketing Research Review article, Don’t Forget the Graphic! Multidimensional Scaling, Michael Lieberman describes in which cases multidimensional scaling should be the visual of choice.
The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.
Satisfying Stats – How Numbers Helped a Diner Optimize its Menu describes the process of planning and developing the methodology, and presenting the results, for a study ranking menu item popularity.
Michael Lieberman’s Quirk’s Marketing Research Review article, Using NodeXL to Visualize Social Media, demonstrates how to leverage social networks for promotion using the NodeXL open-source Excel add-on tool.
Michael Lieberman’s practical ebook, Giving You The Edge – The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.
Measuring Brand Equity With Structural Equations Models, published in Admap Magazine, explains a hybrid technique that encompasses aspects of confirmatory factor analysis, path analysis and regression analysis.
Unearthing TURF – Totally Unduplicated Reach and Frequency Analysis – using TURF for marketing and media planning.
Multivariate Pricing, published in Research World Magazine, explains how to base prices on consumers’ perception of value.
Improve Your Research Reporting With Visual Mapping provides details on how to use graphics to visually summarize survey data in an easy-to-understand presentation of complex results.
Campaigns and Elections – What is Driving the Vote? describes the successful employment of regression analysis to determine voter motives.
Predictive Modeling – Finding the Swing Voter is a political application of scoring voters to find the ones most likely to be undecided to be targeted in a direct mail campaign.
A Choice Model maximizing advertising effect is shown in Using Conjoint Analysis in Political Communications. This analysis, when used properly, can provide insight to the governor when he sets policy priorities or assesses main concerns dominating the voter’s mind as the election nears, or it can gauge the strength of the position ‘soup’ a given campaign will stir when it goes to press.
Finding and Measuring Your Vision Thing – Political Branding: How to Manage It and Help Your Candidates Win is an article in Politics Magazine that discussing how to position your candidate’s brand.
Green? – Attitudes, Behaviors and the New Green examines environmental issues in politics.
The magazine article titled Using Perceptual Map for Political Branding explains how to use this graphical marketing research technique to uncover wedge issues for political campaigns.