Segmenting the Burger Market is a key communication strategy for the fast-food industry.
Design Performance – The Kano Model
Design Performance – The Kano Model, published in Quirk’s Marketing Research Review, offers insight into product attributes perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development team understanding on differentiating product features, as opposed to focusing initially on customer needs, then forming strategic communications to meet those needs.
Recession Lessons: How Research Buyers and Suppliers Can Cope
Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review
How Research Can Find The Truth About Respondents’ Bad Behavior
How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.
Tacos in Tel Aviv
Tacos in Tel Aviv, published in Quirk’s Marketing Research Review, demonstrates how a Monte Carlo simulation analyzed the primary survey research in a market forecast feasibility study about bringing a chain of upscale Mexican restaurants to Israel’s Silicon Valley.
Two Ways to Visualize ‘Small Data’
Small Data Visualization, published in Quirk’s Marketing Research Review, presents two examples for examining primary research – a two-step cluster analysis and a data-mining example that takes existing consumer purchase data and reports the items in which the client should specialize to connect to the greatest number of other products.
Helping Wrangle Big Data: Monte Carlo for Marketing Research
Helping Wrangle Big Data: Monte Carlo for Marketing Research explains the usefulness of Monte Carlo simulations for ROI, loyalty, product development, customer satisfaction and regression modeling.
Steering the Vote – The Case of the Oglala Sioux Casino
Steering the Vote – The Case of the Oglala Sioux Casino explains how regression analysis can indicate which issues in a referendum campaign motivate supporters and which move voters to become supporters.
Counterintuitive Marketing
Cruise ship accidents lead to increases in customer inquiries because they expect bargain rates. Counterintuitive Marketing, published in Research World Magazine, describes additional examples of this phenomenon.
