As an example, Boating Magazine Qualitative Editorial Report shows competitive edges between maritime magazines.
Qualitative Research
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Qualitative Quantitative Integration
MRA 2008 Fall Data Integration – Qualitative Quantitative Integration was presented with Jill Donahue, Nestle Purina Petcare.
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Allergy Sufferer Qualitative Research Summary Report
Allergy Sufferer Qualitative Research Summary Report is another example of high level qualitative research Multivariate Solutions provides.
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We all think we’re great – measuring social desirability
We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.
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Recession Lessons: How Research Buyers and Suppliers Can Cope
Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review
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How Research Can Find The Truth About Respondents’ Bad Behavior
How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.