The Multivariate Solutions team includes teams of trained, experienced qualitative moderators who, together, have more then fifty years of experience with focus groups, one-on-one interviews, and all aspects of qualitative research.
As an example, Boating Magazine Qualitative Editorial Report shows competitive edges between maritime magazines.
MRA 2008 Fall Data Integration – Qualitative Quantitative Integration was presented with Jill Donahue, Nestle Purina Petcare.
Allergy Sufferer Qualitative Research Summary Report is another example of high level qualitative research Multivariate Solutions provides.
We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.
Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review
How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.
