Qualitative Research

Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.

Apple’s Taylor Swift Marketing Campaign Analysis

Elections eBook

Michael Lieberman's practical ebook, Giving You The Edge - The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

As an example, Boating Magazine Qualitative Editorial Report shows competitive edges between maritime magazines.

MRA 2008 Fall Data Integration – Qualitative Quantitative Integration was presented with Jill Donahue, Nestle Purina Petcare.

Allergy Sufferer Qualitative Research Summary Report is another example of high level qualitative research Multivariate Solutions provides.

We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.

Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review

How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.

Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the why and how of decision making, not just what, where, when.

The Multivariate Solutions team includes teams of trained, experienced qualitative moderators who, together, have more then fifty years of experience with focus groups, one-on-one interviews, and all aspects of qualitative research.