Visuals

A picture is worth a thousand words. A good graphic is worth more.

Apple’s Taylor Swift Marketing Campaign Analysis

Elections eBook

Michael Lieberman's practical ebook, Giving You The Edge - The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.
Twitter Network Analysis: Nordstrom at the Center of Resistance?, published in Greenbook, examines how visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.

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In this Quirk’s Marketing Research Review article, Don’t Forget the Graphic! Multidimensional Scaling, Michael Lieberman describes in which cases multidimensional scaling should be the visual of choice.

Michael Lieberman’s Quirk’s Marketing Research Review article, Using NodeXL to Visualize Social Media, demonstrates how to leverage social networks for promotion using the NodeXL open-source Excel add-on tool.

Structural Equation Modeling (SEM) is a statistical technique for testing and estimating relationships using a combination of statistical data and qualitative causal assumptions. Among its strengths is the ability to model constructs as latent variables.

Political Correspondence Map is a snapshot of voters perceptions of a given political parties. This technique is effective when assessing many attributes with several brands or the effectiveness of advertising campaigns.

Multidimensional Preference Maps can visually depict such queries as ‘What underlying dimensions characterize how consumers view the products?’ or ‘What is the competitive set associated with the new concept?’.

Multidimensional Scaling Maps transforms consumer judgments of similarity into a two-dimensional space, forming groups such as which products customer would purpose at a supermarket or the causes and effects of climate change.

Principal Components – BiPlots are, essentially, a visual factor analysis. A Biplot allows information on both samples and variables of a data matrix to be displayed graphically.

Mean Drop Summary Analysis is a graphic that relates “just-about-right” (JAR) variable responses to reference variables such as overall liking in sensory/consumer research. Penalty, or mean drop, analysis is a tool used by market researchers and product developers to gain an understanding of the product attributes that most affect the propensity to purchase a new product—it is particularly useful in consumer goods and confectionery/snackfood, and food products.

Bush Jr’s Derived Importance Among Bush Jr’s Approvers shows how Bush Jr’s fares against its main competition on important customer attributes.

Children’s Jewish Hospital Corporate Image Visual is a two-dimensional visual regression of patient services at Children’s Jewish Hospital.

Virtual Supermarket – Multidimensional Scaling Visual is a technique that illustrates which products customers tend to purchase together. This tool is often utilized to optimize retail space.

Improve Your Research Reporting With Visual Mapping provides details on how to use graphics to visually summarize survey data in an easy-to-understand presentation of complex results.

Michael Lieberman is the co-author of Marketing Research Insights: 22 Visual Displays, a compilation of practical, real-world visual display examples for enhancing market research data reports and presentations. The ebook includes sections such as Research Process, Customer Satisfaction, Competitive Analysis, Win/Loss Research, and Brand Awareness, and the charts are accompanied by usage tips.

A picture is worth a thousand words.

A good graphic is worth more.

Understanding multivariate relationships is an important task in multivariate data analysis. Multivariate Solutions presents clear, actionable visual approaches that help our clients interact with their data and discover the ‘Ah Ha’ data moments in each individual project.

Multivariate Solutions creates an efficient workflow for multivariate analysis by employing the most useful multivariate graphical descriptive methods. Examples are shown to the right.

Michael Lieberman is the co-author of Marketing Research Insights: 22 Visual Displays, a compilation of practical, real-world visual display examples for enhancing market research data reports and presentations. The ebook includes sections such as Research Process, Customer Satisfaction, Competitive Analysis, Win/Loss Research, and Brand Awareness, and the charts are accompanied by usage tips.