Lieberman, Michael
People Analytics: Statistical Case Studies for Human Resources,
Amazon
Kindle Press, July 2024, Print.
Lieberman, Michael
Multivariate Analysis for Strategic Decisions, Collected Articles of a Marketing Statistician,
Steuben Press, October 2019, Print.
Deploying Kano Analysis for People Analytics, Behind the Data Blog, November 2024
Case Study—Visualizing Value for Top General Merchandise Retailers, MarketResearch.com
Blog, July 2024
The Philosophy of Deep Data Analysis—Predictive Analytics, Behind the Data Blog, April 2024
Strategic Regression in Marketing Research, MarketResearch.com Blog, December 2023
Deductive Reasoning Proves To Be The Most Effective Tool For Evaluating People Analytics,
Workforce Solutions Review, November 2023
Deductive Reasoning and Effective Marketing Research, Greenbook Blog, October 2023
I Fear the Wrath of the Statistical Gods, MarketResearch.com Blog, September 2023
Tips For Using Johnson’s Relative Weights Analysis, Quirk’s Marketing Research Review,
August 2023
The Lindy Effect and Marketing Research, Behind the Data Blog, January 2023
Corporate Social Responsibility and Brand Ranking—A MaxDiff Application, Quirk’s
Marketing Research Review, November 2022
The Decisiveness of Statistical Inference, MarketResearch.com Blog July 2022
The Misrepresentation of Statistical Accuracy—Unethical, But Fraud? Greenbook Blog June
2022
Advancing the Data Product Behind the Data Blog January 2022
Understand Your Brand’s Movable Middle—a Key to Growth MarketResearch.com Blog
September 2021
Artificial Intelligence Needs Human Eyes, MarketResearch.com Blog August 2021
Demystifying Data Mining, Elder Research Predictive Analytics Blog, August 2021
Using Research to Manage Brand Crises, with Rex Repass Quirk’s Marketing Research Review,
May 2021
Data-mining Wikipedia – a New Frontier of Insights, Quirk’s Marketing Research Review,
January 2021
Making Sure the Price is Right: A Researcher’s Toolkit, MRII | Market Research Institute
International Online Continuing Education Programs for the Market Research Profession Blog,
July 2020
Researchers Voice: The Effects of Sample on Polling, FocusVision Blog, July 2020
In the Numbers: How Lockdowns Prevent Breakout, Marketing Research Council Blog, July
2020
Assessing a Brand Funnel Using Comparative Discriminant Analysis, Quirk’s Marketing
Research Review, July 2020
Game Theory and Consumer Choice, Quirk’s Marketing Research Review, June 2020
Migration of Marketing Analytics to The Human Resources Industry, Quirk’s Marketing
Research Review, November 2019
The Reemergence of The Data Strategist, Quirk’s Marketing Research Blog, October 2019
Talent Management: Organizational Network Analysis, Workforce Solutions Review, January
March 2019
Group Optimization – An Application of the Nash Equilibrium, Elder Research Predictive
Analytics Blog, February 2019
Detecting Employee Fraud, myHRFuture Blog, January 2019
Applied Behavioral Economics, Quirk’s Marketing Research Review, November 2018
Data Translators – The Must Have Role for the Future Greenbook Blog, August 2018
A Product Quadrant for Accurate Data Modeling, Quirk’s Marketing Research Review, August
2018
Applied Statistics for Restaurant Strategic Menu Choice, Greenbook Blog, April 2018
Deploying Existing Client Databases – CX to Financial Linkage, Quirk’s Marketing Research
Review, March 2018
Small Big Data Self-Organizing Maps for Customer Segmentation, Quirk’s Marketing Research
Review, July 2017
The Solar System of Social Media, Greenbook Blog, June 2017
Canonical Multiphase Segmentation, Admap Magazine, March 2017
Twitter Network Analysis: Nordstrom at the Center of Resistance?, Greenbook Blog, February
2017
How to Price an Island, Quirk’s Marketing Research Review, February 2017
Data Fusion – How Researchers Can Create C – Suite Deliverables, Quirk’s Marketing Research
Review, January 2017
Game Theory, Divorce, and Marketing Research: Greenbook Blog, December 2016
A Statistician’s Eye View: Roulette, Research World Magazine, September 2016
Why Do Google Apps Want My Sensitive Data, Quirk’s Marketing Research Review, July 2016
Big Data and Marketing Research, Greenbook Blog, April 2016
Shapely Value in Marketing Research, Quirk’s Marketing Research Review, February 2016
Pricing Research – A New Take on the Van Westendorp, Quirk’s Marketing Research Review,
July 2015
Using Hyperlink Networks to Data-Mine The Web, Quirk’s Marketing Research Review, June
2015
Tandem Segmentation – Getting Your Product to Sell Itself, Quirk’s Marketing Research Review,
May 2015
Design Conceptualization – Measuring Second Order Interactions, Quirk’s Marketing Research
Review, May 2015
Promote, Promote, Promote: Life as an MR Consultant, Quirk’s Marketing Research Review,
April 2015
Multidimensional Visuals to Map Personalities, Quirk’s Marketing Research Review, December
2014
The Project Conundrum, Research World Magazine, May 2014
Creative Statistician – Satisfying Stats, Quirk’s Marketing Research Review, May 2014
Boosting Employee Retention with Predictive Analytics, Quirk’s Marketing Research Review,
February 2014
Using NodeXL to Visualize Social Media, Quirk’s Marketing Research Review, January 2014
Small Data Visualization, Quirk’s Marketing Research Review, October 2013
Counterintuitive Marketing, Research World Magazine, September 2013
Grow Restaurant Dining Visit, with Dave Leonard, Admap Magazine, September 2013
Steering the Vote – The Case of the Oglala Sioux Casino, Quirk’s Marketing Research Review,
September 2013
Helping Wrangle Big Data Monte Carlo For Marketing Research, Quirk’s Marketing Research
Review, July 2013
The Choice Toolbox, Quirk’s Marketing Research Review, February 2013
How Nate Silver Did It, Quirk’s Marketing Research Review, February 2013
Loyalty is the Big Enchilada, with Dave Leonard, Admap Magazine, December 2012
Improve Your Research Reporting with Visual Mapping, Quirk’s Marketing Research Review,
December 2012
Managing Sideways, Research World Magazine, November 2012
A Step Further: Measuring Improvement of NPS, Quirk’s Marketing Research Review, August
2012
Political Branding – Perceptual Maps, Quirk’s Marketing Research Review, May 2012
Measuring Social Desirability, with James Rohde, Quirk’s Marketing Research Review,
February 2012
Feasibility Studies and Market Research – Tacos in Tel Aviv, Quirk’s Marketing Research
Review, September 2011
Mining the Silent Evidence, with James Rohde, Research World Magazine, March 2011
Building and Measuring Brand Personality: How Does Your Brand Behave? Quirk’s Marketing
Research Review, March 2011
Risky Business: How Research Can Find The Truth About Respondents’ Bad Behavior, Quirk’s
Marketing Research Review, September 2010
Recession Lessons How Research Buyers and Suppliers Can Cope, Quirk’s Marketing Research
Review, February 2010
Maximum Difference – The Next Choice in Choice Modeling, Quirk’s Marketing Research
Review, January 2010
Multivariate Pricing Techniques by Michael Lieberman, Research World Magazine, January
2010
Brand Equity – Structural Equations Model by Michael Lieberman, Admap Magazine, January
2010
Political Branding – How to Manage it and Help Your Candidates Win, Campaigns and
Elections Magazine, September 2010
Data Integration ~ Combining Qualitative And Quantitative Methods To Support Improved
Business Decisions, Quirk’s Marketing Research Review, November 2009
Enhanced Customer Segmentation – Targeting the Golden Egg, Admap Magazine, April 2009
The Price Toolbox, Admap Magazine, February 2009
Design Performance – The Kano Model, Quirk’s Marketing Research Review, October 2008
Optimization: Loyalty ROI – Maximizing Loyalty Points, Admap Magazine, October 2007
Performance, The Score, Admap Magazine, January 2007
What’s in a Name, with Jon Montgomery, Admap Magazine, June 2006
Measuring and Using Employee Satisfaction, with Dave Leonard, Admap Magazine, April 2006
Unearthing TURF, Quirk’s Marketing Research Review, April 2006
A Compendium of Branding Techniques with Jon Montgomery, Admap Magazine, September
2005
Virtual Targeting, Quirk’s Marketing Research Review, February 2005
Segmenting the Burger Market, Admap Magazine, March 2004
Conjoint Analysis for Political Messaging, Admap Magazine, October 2003
The Power of Segmentation, Admap Magazine, May 2003
Brand Equity and Discrete Choice Models, Quirk’s Marketing Research Review, May 2003
Is there Money in Mouth Pain, with Donna Kotronis Admap Magazine, February 2003
A Walk Through Discriminant Analysis, Quirk’s Marketing Research Review, January 2003
What is Driving the Vote, Campaigns and Elections Magazine, September 2001
Key Driver Analysis, Quirk’s Marketing Research Review, February 2001