Qualitative Research
Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the why and how of decision making, not just what, where, when.


The Multivariate Solutions team includes teams of trained, experienced qualitative moderators who, together, have more then fifty years of experience with focus groups, one-on-one interviews, and all aspects of qualitative research.

Qualitative Research Articles

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