Zone of Tolerance Analysis asks respondents their “Desired Service Level” and “Adequate Service Level” for each attribute. A range—between what is ideal and adequate—is calculated for each attribute. It is commonly used in pharmaceutical research.
Zone of Tolerance Analysis asks respondents their “Desired Service Level” and “Adequate Service Level” for each attribute. A range—between what is ideal and adequate—is calculated for each attribute. It is commonly used in pharmaceutical research.