Artificial Intelligence Needs Human Eyes: How Marketing Researchers Can Help Fill the Gap examines the future of artificial intelligence.
The sheer amount and variety of existing and new data generated in the world today are unprecedented. As this growth continues, so do the opportunities for organizations to use their data to create actionable results. In an article for Forbes Magazine, Bernard Marr writes, ‘Forget Data Scientists And Hire A Data Translator Instead’.
An Analytics Translator is a conduit between data scientists and executive decision-makers. They define business problems that analytics can help solve, guide technical teams in the creation of analytics-driven solutions to these problems, and embed solutions into business operations.
Analytics Translators are specifically skilled at understanding the business needs of an organization and are data savvy enough to be able to talk tech and distil it to others in the organization in an easy-to-understand manner. This professional must be someone who can “talk the talk” of both the executives and the data scientists.”
Multivariate Solutions helps clients identify and capture the most value and meaningful insights from data, and turn them into competitive advantages.