Publications

Data Translators – The Must Have Role for the Future brings an interesting perspective to the existential angst of many market researchers – what should my job be in an age of big data and data science? Our conception of a role of “data translator” is an intriguing one, and plays to certain historical strengths of market researchers.

Principles of sampling are analyzed in this guest blog post article.

Talent Management – Organizational Network Analysis examines how organizations are utilizing analytics methods to increase collaboration to ensure more efficiency and boost profits. Inter-organizational connections can take many forms, such as problem-solving relationships, decision mak­ing relationships, personal support relation­ships, and strategic partner relationships.

In this article, A Product Quadrant for Accurate Data Modeling, published in Quirk’s Marketing Research Review, Michael Lieberman examines how to determine which model will provide relevant business forecasting.

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.

Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.

Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.

A collection based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, and discuss thought within the marketing, research, and strategic consulting industries. Available on Amazon. 

A cruise line example illustrates how to use discrete choice to determine marginal value in this piece published in Quirk’s Marketing Research Review, How to Price an Island.

Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.

Twitter Network Analysis: Nordstrom at the Center of Resistance?, published in Greenbook, examines how visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.
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Using open-source software to make sense of small big data, published in Quirk’s Media, describes how to use new capabilities with traditional marketing research deliverables.
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