Publications

Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.

A collection based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, and discuss thought within the marketing, research, and strategic consulting industries. Available on Amazon.

A cruise line example illustrates how to use discrete choice to determine marginal value in this piece published in Quirk’s Marketing Research Review, How to Price an Island.

Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.

Twitter Network Analysis: Nordstrom at the Center of Resistance?, published in Greenbook, examines how visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.
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Using open-source software to make sense of small big data, published in Quirk’s Media, describes how to use new capabilities with traditional marketing research deliverables.
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In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.

The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.

Michael Lieberman’s Quirk’s Marketing Research Review article, Using NodeXL to Visualize Social Media, demonstrates how to leverage social networks for promotion using the NodeXL open-source Excel add-on tool.

Michael Lieberman’s practical ebook, Giving You The Edge – The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

A Choice Model maximizing advertising effect is shown in Using Conjoint Analysis in Political Communications. This analysis, when used properly, can provide insight to the governor when he sets policy priorities or assesses main concerns dominating the voter’s mind as the election nears, or it can gauge the strength of the position ‘soup’ a given campaign will stir when it goes to press.

The magazine article titled Using Perceptual Map for Political Branding explains how to use this graphical marketing research technique to uncover wedge issues for political campaigns.

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The article How Nate Silver Did It looks at how probabilistic models, which use weighted averages to predict election outcomes, can be used in state and local races as well as in presidential ones.