Understand Your Brand’s Movable Middle – a Key to Growth explains how to increase this important category of buyers.
Demystifying Data Mining
Demystifying Data Mining explores data mining methodologies.
Artificial Intelligence Needs Human Eyes: How Marketing Researchers Can Help Fill the Gap
Artificial Intelligence Needs Human Eyes: How Marketing Researchers Can Help Fill the Gap examines the future of artificial intelligence.
Data Translators – The Must Have Role
Data Translators – The Must Have Role for the Future brings an interesting perspective to the existential angst of many market researchers – what should my job be in an age of big data and data science? Our conception of a role of “data translator” is an intriguing one, and plays to certain historical strengths of market researchers.
How researchers can embrace data fusion to create C-suite deliverables
The Quirk’s Marketing Research Review article, Data Fusion – How Researchers Can Create C – Suite Deliverables, discusses interpretations and presentation of predictive analytics and marketing research, which both employ data scientists.
Lloyd Shapley’s Value
Lloyd Shapley’s Value – Brand Research and Decision Input in the Post-Covid World discusses a fair approach to adding value.
Using research to manage a brand crisis
The Quirk’s Marketing Research Review article, “Accelerating Recovery – Using Research to Manage a Brand Crisis,” offers strategies for using research as a major part of any effort to repair a brand’s reputation.
Assessing a Brand Funnel Using Comparative Discriminant Analysis
Assessing a Brand Funnel Using Comparative Discriminant Analysis explores how a brand can improve commitment to brands by using multiple sections of a survey or existing data silo input.
Data-mining Wikipedia – A New Frontier of Insights
Data-mining Wikipedia – A New Frontier of Insights illustrates how to benefit from mapping network connections.
How to measure employee fraud
How to Measure Employee Fraud discusses how to ask questions to determine employee fraund levels.
Game Theory and Consumer Choice
In Game Theory and Consumer Choice, we explain the fundamental differences between the two game theory models.
Migration of the Marketing Analytics to the Human Resources Industry
Migration of the Marketing Analytics to the Human Resources Industry explains why HR professionals need to go beyond reporting date to analyzing company data.
Game Theory and Consumer Choice
Game Theory and Consumer Choice goes through one step at a time of the brand funnel.
Researchers Voice: The Effects of Sample on Polling
Principles of sampling are analyzed in this guest blog post article.
Professional Articles – Michael D. Lieberman
A comprehensive list of articles and publications by Michael D. Lieberman.
In the Numbers: How Lockdowns Prevent Breakouts
This article, In the Numbers: How Lockdowns Prevent Breakouts, demonstrates the contribution of lockdowns to the reduction of Covid-19 infections.
Talent Management: Organizational Network Analysis
Talent Management – Organizational Network Analysis examines how organizations are utilizing analytics methods to increase collaboration to ensure more efficiency and boost profits. Inter-organizational connections can take many forms, such as problem-solving relationships, decision making relationships, personal support relationships, and strategic partner relationships.
A Product Quadrant for Accurate Data Modeling
In this article, A Product Quadrant for Accurate Data Modeling, published in Quirk’s Marketing Research Review, Michael Lieberman examines how to determine which model will provide relevant business forecasting.
Boosting Employee Retention with Predictive Analytics
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.
Rival Restaurants, Industry Analysts React to IHOP Name Change
Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.
The Post Pandemic World: Deploying Existing Client Databases – CX Measures to Financial Linkage
Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.
Multivariate Analysis for Strategic Decisions
A collection based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, and discuss thought within the marketing, research, and strategic consulting industries. Available on Amazon.
How to Price an Island
A cruise line example illustrates how to use discrete choice to determine marginal value in this piece published in Quirk’s Marketing Research Review, How to Price an Island.
Canonical Multiphase Segmentation
Canonical Multiphase Segmentation, published in ADMAP, discusses segmentation as a vital tool in determining the effectiveness of ad spend.
Twitter Network Analysis: Nordstrom at the Center of Resistance?
Why do apps want my sensitive data?
Read a discussion of data analysis and permissions hypothesis in this article, Why Do Google Apps Want My Sensitive Data?
Using open-source software to make sense of small big data
Pricing Research – A New Take on the Van Westendorp Model
Pricing Research – A New Take on the Van Westendorp Model provides an instructive case study on revenue forecasting.
Using Hyperlink Networks to Data-mine the Web
Using Hyperlink Networks to Data-mine the Web provides insights into leveraging accessible information for strategic marketing.
Tandem Segmentation – Getting Your Product to Sell Itself
Tandem Segmentation – Getting Your Product to Sell Itself describes how conducting a factor analysis followed by a cluster analysis improves market ROI.