Using Hyperlink Networks to Data-mine the Web provides insights into leveraging accessible information for strategic marketing.
Life as an MR Consultant
In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.
The Project Conundrum
The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.
Boosting Employee Retention with Predictive Analytics
Boosting Employee Retention with Predictive Analytics discusses how to increase business efficiency by using models to identify those employees most at risk of leaving a company.
Measuring and Using Employee Satisfaction
Measuring and Using Employee Satisfaction, a piece that illustrates ‘Within human resources the dependent variable should not only be defined by the HR goals of the employer … It should also include an evaluation of the impact on customer satisfaction,’ outlines a data-driven method to predict which attitudes will lower employee turnover.
Loyalty ROI – Maximizing Loyalty Points
Loyalty ROI – Maximizing Loyalty Points examines Loyalty programs and discusses a forecast method to maximize their point value.
Managing Sideways – A Guide to When Things Go Wrong
Managing Sideways – A Guide to When Things Go Wrong, published in Research World Magazine, is a case study of issues such as sub-contracting, project creep, and indecisive clients.
Loyalty is the Big Enchalada
The article in Admap Magazine, Loyalty is the Big Enchilada, discusses how raising their Net Promoter Score can exponentially increase visit frequency and sales for restaurants and retail outlets.
Grow Restaurant Dining Visits
Grow Restaurant Dining Visits, in Admap Magazine, contrasts brand ratings with operational attributes to determine which factors are most important for increasing visits.
How the Performance Score Can Simplify Data
How the Performance Score Can Simplify Data examines a wide range of data can be simplified.