Management Magazines

The article Effective Tools for People Analytics demonstrates that Deductive reasoning emerges as a superior instrument for human resource measurement compared to direct questioning. While direct inquiry can complement deductive reasoning in certain situations, its limitations make it less suitable for human resource measurement’s complex and multifaceted task.

The article, published on MarketResearch.com, Why I Fear the Wrath of the Statistical Gods, delves into the fascinating world of statistics and the apprehension that many individuals share – the fear of incurring the wrath of the statistical gods. Statistical gods can be seen as capricious, rewarding meticulous analysis and methodological rigor, while punishing those who venture into the dangerous territories of data manipulation or misinterpretation

Talent Management – Organizational Network Analysis examines how organizations are utilizing analytics methods to increase collaboration to ensure more efficiency and boost profits. Inter-organizational connections can take many forms, such as problem-solving relationships, decision mak­ing relationships, personal support relation­ships, and strategic partner relationships.

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.

Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.

The article, Applied Behavioral Economics, explains that Applied Behavioral Economics is already in the marketing research quiver, with several examples of analyses that fall within this framework.

In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.

The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.

Measuring and Using Employee Satisfaction, a piece that illustrates ‘Within human resources the dependent variable should not only be defined by the HR goals of the employer … It should also include an evaluation of the impact on customer satisfaction,’ outlines a data-driven method to predict which attitudes will lower employee turnover.

The article in Admap Magazine, Loyalty is the Big Enchilada, discusses how raising their Net Promoter Score can exponentially increase visit frequency and sales for restaurants and retail outlets.

tgif-150x150Grow Restaurant Dining Visits, in Admap Magazine, contrasts brand ratings with operational attributes to determine which factors are most important for increasing visits.