The Foundations of Behavioral Economics is a user-friendly overview of behavioral economics and its relevance to the field of marketing.
The Misrepresentation of Statistical Accuracy, published in GreenBook, examines where to draw the line with fraud using a segmentation as an example.
The Quirk’s Marketing Research Review article, “Accelerating Recovery – Using Research to Manage a Brand Crisis,” offers strategies for using research as a major part of any effort to repair a brand’s reputation.
How to Measure Employee Fraud discusses how to ask questions to determine employee fraund levels.
Talent Management – Organizational Network Analysis examines how organizations are utilizing analytics methods to increase collaboration to ensure more efficiency and boost profits. Inter-organizational connections can take many forms, such as problem-solving relationships, decision making relationships, personal support relationships, and strategic partner relationships.
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management, as described in this Greenbook Blog post, Boosting Employee Retention with Predictive Analytics.
Many companies wish to link their customer experience (CX) variables to specific financial outcomes. They wish to estimate customer retention based on data they already possess and identify variables that will predict financial performance. In this article in Quirk’s Marketing Research Review, Deploying Existing Client Databases CX Financial Linkage, we discuss linkage between company CX measurements to Financial Outcome along a continuum.
The article, Applied Behavioral Economics, explains that Applied Behavioral Economics is already in the marketing research quiver, with several examples of analyses that fall within this framework.
Using Hyperlink Networks to Data-mine the Web provides insights into leveraging accessible information for strategic marketing.
In this Quirk’s Marketing Research Review article, Life as an MR Consultant, Michael Lieberman describes the pros and cons of working on one’s own compared to a corporate position. The article also suggests ways to mitigate isolation and promote yourself.
The Project Conundrum, published in Research World, uses a choice modeling case study to demonstrate what can go wrong with marketing team magagement decisions.
Measuring and Using Employee Satisfaction, a piece that illustrates ‘Within human resources the dependent variable should not only be defined by the HR goals of the employer … It should also include an evaluation of the impact on customer satisfaction,’ outlines a data-driven method to predict which attitudes will lower employee turnover.
Loyalty ROI – Maximizing Loyalty Points examines Loyalty programs and discusses a forecast method to maximize their point value.
Managing Sideways – A Guide to When Things Go Wrong, published in Research World Magazine, is a case study of issues such as sub-contracting, project creep, and indecisive clients.
The article in Admap Magazine, Loyalty is the Big Enchilada, discusses how raising their Net Promoter Score can exponentially increase visit frequency and sales for restaurants and retail outlets.
Grow Restaurant Dining Visits, in Admap Magazine, contrasts brand ratings with operational attributes to determine which factors are most important for increasing visits.
How the Performance Score Can Simplify Data examines a wide range of data can be simplified.
