Demand Forecasting
Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. It involves techniques including both informal methods, such as educated guesses, and quantitative methods, such as the use of historical sales data or current data from test markets.

Multivariate Solutions uses demand forecasting in making pricing decisions, in assessing future capacity requirements, or in making decisions on whether to enter a new market.

Demand Forecasting Articles

Tacos in Tel Aviv, published in Quirk’s Marketing Research Review, demonstrates how a Monte Carlo simulation analyzed the primary survey research in a market forecast feasibility study about bringing a chain of upscale Mexican restaurants to Israel’s Silicon Valley.