Marketing Research Magazines

In this article, A Product Quadrant for Accurate Data Modeling, published in Quirk’s Marketing Research Review, Michael Lieberman examines how to determine which model will provide relevant business forecasting.

Michael Lieberman is quoted in an NBC New York news article about IHOP’s name change to promote its addition of burgers to the menu.

The Price Toolbox is an article published in Admap Magazine summarizing various pricing methods and their effectiveness.

The Power of Segmentation examines the price differences various segments of drivers are willing to pay for gasoline.

Design Performance – The Kano Model, published in Quirk’s Marketing Research Review, offers insight into product attributes perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development team understanding on differentiating product features, as opposed to focusing initially on customer needs, then forming strategic communications to meet those needs.

Tacos in Tel Aviv, published in Quirk’s Marketing Research Review, demonstrates how a Monte Carlo simulation analyzed the primary survey research in a market forecast feasibility study about bringing a chain of upscale Mexican restaurants to Israel’s Silicon Valley.

Cruise ship accidents lead to increases in customer inquiries because they expect bargain rates. Counterintuitive Marketing, published in Research World Magazine, describes additional examples of this phenomenon.