In this article, A Product Quadrant for Accurate Data Modeling, published in Quirk’s Marketing Research Review, Michael Lieberman examines how to determine which model will provide relevant business forecasting.
- Predictive models
- Descriptive models
- Decision models
- Analytical Customer Relationship Management (CRM):
- Data Mining
- Direct marketing
- Customer retention
- Collection analytics
- Product or economy level prediction
- Sales or penetration forecasting
- Loyalty Analytics
- Predicative Modeling
- Voter Identification