The Quirk’s Marketing Research Review article, Data Fusion – How Researchers Can Create C – Suite Deliverables, discusses interpretations and presentation of predictive analytics and marketing research, which both employ data scientists.
- Predictive models
- Descriptive models
- Decision models
- Analytical Customer Relationship Management (CRM):
- Data Mining
- Direct marketing
- Customer retention
- Collection analytics
- Product or economy level prediction
- Sales or penetration forecasting
- Loyalty Analytics
- Predicative Modeling
- Voter Identification