Customer Satisfaction and Employee Relations Research

Customer Satisfaction research is a path to building customer loyalty in both consumer and B2B business markets.

Apple’s Taylor Swift Marketing Campaign Analysis

Elections eBook

Michael Lieberman's practical ebook, Giving You The Edge - The Science of Winning Elections, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

Boosting Employee Retention with Predictive Analytics discusses how to increase business efficiency by using models to identify those employees most at risk of leaving a company.

Quadrant Analysis, the classic Importance vs. Performance quadrant.

Importance Analysis Visuals, a graphic display of what customers say is important vs. what really drives satisfaction within products, and how they interplay in the branding mix.

Customer Satisfaction Measures is a presentation that showcases Multivariate Solutions’s various Customer Satisfaction Techniques.

Measured Management Employee Satisfaction exhibits a regression model of how to predict employee retention in the high turnover restaurant management market.

Measuring and Using Employee Satisfaction, a piece that illustrates ‘Within human resources the dependent variable should not only be defined by the HR goals of the employer … It should also include an evaluation of the impact on customer satisfaction,’ outlines a data-driven method to predict which attitudes will lower employee turnover.

Loyalty ROI – Maximizing Loyalty Points examines Loyalty programs and discusses a forecast method to maximize their point value.

The article in Admap Magazine, Loyalty is the Big Enchilada, discusses how raising their Net Promoter Score can exponentially increase visit frequency and sales for restaurants and retail outlets.

Regression Analysis – Predicting Key Drivers analyzes a studies in which the client sought to uncover the attribute or attributes among those you measured that best define your client’s customer satisfaction, usage drivers, or leading cause of switching to a competitor’s brand.

Mining the Silent Evidence discusses intricacies of brand funnels and filters for discovering opportunities and consumer groups to target.

Design Performance – The Kano Model, published in Quirk’s Marketing Research Review, offers insight into product attributes perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development team understanding on differentiating product features, as opposed to focusing initially on customer needs, then forming strategic communications to meet those needs.

Customer Satisfaction

Customer Satisfaction research is a path to building customer loyalty in both consumer and B2B business markets. An actionable and action oriented approach, our customer satisfaction research techniques help build customer loyalty, market share and competitive advantage. Multivariate Solution’s senior professionals offer experience and dedication in providing high quality, reliable, useful customer satisfaction research to businesses, small and large.

Employee Relations Research

Employees are critical to the success of your business. Their opinions are necessary to ensure that your organization is functioning as you would like it to, and often can help you to improve profits. Research shows that satisfied, motivated employees facilitate higher customer satisfaction and, in turn, positively influence organizational performance. Multivariate Solutions is a leader in Employee Relations research.